Our Work


Our relationship with McDonald’s has been one of the longest standing. Since the launch of the mobile McDonald’s app we have been deeply involved with building and implementing scalable strategies that grow their customer customer base and develop customer value. We have broad experience across many McDonald’s markets, departments and global teams, helping them build and implement scalable CRM strategies and customer programs.

Our most recent engagement with the Spanish market team has generated double digit growth in digital mobile app transactions, making the app a true business driver. With our business knowledge, entrepreneurial mindset and savvy data, analytics and technology skills we created and implemented CRM strategies that delivered McDonald’s a SILVER EFFIE AWARD and generated multi-million euros in incremental revenue for the business and their franchisees.

NS | Dutch Railways

The main public transport provider in the Netherlands is struggling to realize a sustainable relationship with their customers. In the current market customers expect a seamless customer experience across different digital channels. A customer loyalty concept would help the NS ensure a long-term relationship with their customer. How to move from idea to execution in a complex organization?


MAKRO, South America's largest cash & carry retailer, sought to extract more value from its customer base across Brazil, Argentina, Colombia, and Peru. Within two years, we transformed MAKRO into a data-driven, customer-centric organization. Through an organization audit and data analysis, we identified opportunities for scalable strategies. Pilot campaigns in each market resulted in double-digit growth, prompting increased investment in data-driven CRM. Simultaneously, these insights were used to create a customer intelligence framework. We assisted in selecting a marketing automation vendor, implementing the framework, leading to a multi-million revenue increase and establishing a resilient, future proof organization.


The NVM is the biggest association for real estate agents in the Netherlands. Focusing on bringing value to its members has always been their focus. The current state of the housing market in the Netherlands is volatile and trust in realtors has dropped enormously. This impacted the brand image of NVM. The challenge of NVM is how to restore the image of the NVM brand on the customer market with a digital customer strategy?

Airline Case

One of the largest European airline companies has been esteemed for its frequent flyer program for many years, but in this ever-competing world they wanted to stay on top of the game. We were requested to infuse the frequent flyer program with communications based on data insights. Nowadays, the programme solely runs on decisions driven by data and analyses. Customer Life Cycle management, and communications to affinity groups in both business-to-consumer and business-to-business is all built upon descriptive customer analyses, and predictive models in order to drive value for both the flyer and the organization. The results: more happy travelers and double digit growth in customer value. A value acceleration case for sure.

Telco Case

For a telecom provider we gained valuable experience in personalizing both the app and web platforms. We facilitated this through the utilization of advanced machine learning models like churn prediction, up- and cross-selling opportunities and determining the next best offer for contract renewal. What made this particularly impactful was the ability to combine these models into a comprehensive strategy: the ‘next best action’. This empowered us to deliver the most relevant information to the right person at the opportune moment, resulting in a tailored experience for each individual.
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