What we notice
Many brands know personalisation works, yet few make it work in practice. Predictive models are often live in isolation, disconnected from campaign execution. Marketing teams have strong strategies on paper, but tools and processes block them from turning intelligence into live, personalised experiences.

The result: broad segments, repetitive offers and/or communication, and missed opportunities. Personalisation stays a promise, not a performance driver.

We have a solution that
closes the gap between prediction and execution. It transforms complex data into simple, actionable personalisation that any marketer can use. Our approach predicts individual product preferences, automates offer/communication selection, and integrates seamlessly into your existing marketing stack so no new tools are required. By owning the full loop, from data to delivery, we ensure personalisation doesn’t just stay in PowerPoint slides, but reaches every customer in-market.

From prediction to measurable growth
We turn data into dynamic personalisation. Five integrated components ensure precision, scalability, and continuous learning:

1. Preference Modelling – Predicts product and menu-level preferences per customer, even for items they haven’t bought before.
2. Offer Ranking Engine – Generates a ranked list of offers per customer to select, for example, the best 6 out of 20 possible offers.
3. Smart Targeting Automation – Translates predictions into execution-ready targeting resulting in error-free campaign set-up, without additional workload. 
4. Campaign Integration – Embeds directly into existing tools (e.g., Databricks, CRM systems), ensuring seamless rollout without new infrastructure.
5. Continuous Optimisation – Refreshes predictions for every campaign and is adjustable for new insights.

Each step strengthens the next, ensuring personalisation becomes an always-on growth engine.

What you gain

• Always-on personalisation that refreshes continuously.
• Faster execution through automation and simplified workflows.
• Higher engagement and profit through relevant, data-driven offers.
• Plug-and-play scalability adaptable to any market or campaign.
• Full ownership of the personalisation loop.

We bring clarity, control, and measurable impact to personalisation.

How we work
We embed this into your existing environment, whether that’s Databricks, Salesforce, or your in-house stack. No new software, no disruption. Our teams work side-by-side with yours to design, deploy, and optimise campaigns, ensuring full knowledge transfer and long-term independence.  Once live, we continue optimising through data refreshes, testing, and performance reviews that keep personalisation effective as markets evolve.

Proven in practice

• McDonald’s Spain used MatchMaker to build an always-on personalisation engine that increased guest counts by +5.6% and profit by +6.6% all within their existing tools.
• McDonald’s Austria extended MatchMaker to run personalised campaigns at scale personalising 14 out of 34 offers per individual with faster execution and zero extra workload. This was in their current stack not possible and would otherwise only stayed an idea without ever be executed.

Together, they prove MatchMaker is more than a model. It’s a scalable system that connects intelligence to impact.

Built for continuous growth
MatchMaker isn’t a one-off project.  It’s a living personalisation framework that learns, adapts, and improves with every campaign.  Start where it matters most: we’ll help you identify the highest-impact opportunities, launch fast, and scale results across your organisation.