07 MAY 2026
ValueTrack helps marketing teams see where momentum is created, where it stalls, and which behaviours need to happen earlier to turn first activity into lasting value.
By Larissa Komen
29 APRIL 2026
With ValueDriver, we help identify which behaviours and customer movements create the highest future CLV.
By Larissa Komen
28 APRIL 2026
Every second you do not have MatchMaker, you are losing money.
By Larissa Komen
17 APRIL 2026
The Internal Debate: Should We Personalize Harder or Keep It Simple
By Larissa Komen
16 APRIL 2026
From fragmented journeys to one integrated lifecycle strategy
By Larissa Komen
9 APRIL 2026
You have more data than ever. So why does decision-making still feel reactive?
By Larissa Komen
7 APRIL 2026
We’re already doing personalization (But is it scalable and automated?)
By Larissa Komen
27 MARCH 2026
Closing the loop: from insight to execution to measurable profit
By Larissa Komen
23 MARCH 2026
Strategy in decks, chaos in execution — does this sound familiar?
By Larissa Komen
12 JANUARY 2026
The Customer Value Engine: Systematic Ownership in Action
By Bram Steenhoek
09 December 2025
The SKIMS Paradox blog: is perfection still one scandal away from collapse?
By Guido Perotti
05 December 2025
Turn Black Friday into long-term value: Why the Black-out period determines your real customer value.
By Larissa Komen
02 Decmeber 2025
The gap where value evaporates: Reflections on 3 years of 20oneC.
By Bram Steenhoek
28 November 2025
Black Friday is flooding brands with the wrong customers and we all have the inbox to prove it.
By Larissa Komen